Asheville, North Carolina · This Fall
40 DAYS.
40 NIGHTS.
One very unlikely revival.
Forty straight nights of billboards, bands, tents, testimonies, cold Holy Water, and honest conversation about a plant that has been slandered from more pulpits than it has ever been prayed over.
The Mission
A REVIVAL FOR
A MISUNDERSTOOD PLANT.
Asheville sits in Billy Graham country, in a state where hemp built barns and paid mortgages long before anyone got nervous about it. So that is where we are going — for forty days and forty nights of sawdust, songs, and one very sincere question.
We are not here to argue.
Nobody has ever been argued into peace. We are pitching a tent, pouring water, turning on the amps, and letting people show up curious instead of cornered.
Forty is the number.
Forty days of rain. Forty years in the desert. Forty nights in the wilderness. It is long enough to build a rhythm and short enough that everybody can see the finish line from the driveway.
Hemp needs a friend, not a lobbyist.
The law is moving fast and mostly in the wrong direction. So we borrowed the oldest communication playbook in America — the revival — and pointed it at saving hemp.
Billy would have loved Willie.
Two men from two very different rooms who spent their whole lives telling people they were loved. We think they would have gotten along just fine. That question is the whole campaign.
Come Along
TWO DOORS IN.
The Campaign
BillyLovesWillie.com
Billboards, the forty-night schedule, sponsors, and the final night. The whole unauthorized campaign to save hemp lives here.
Visit →The Practice
StartWithILoveYou.com
Three words, said first, before the argument starts. The simplest way to join in from wherever you already are.
Visit →Proposal stage. 21+. Nothing here is medical advice.
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