Spiritual Plants enters its next chapter: CALM, CLARITY, RESTORE, and BLOOM botanical water concepts

FOR IMMEDIATE RELEASE

SPIRITUAL PLANTS BETS ON WATER

A founder-led vision for what we drink, who we reach, and why it matters.

ASHEVILLE, N.C. — November 2026 — Spiritual Plants™, founded by Craig Rose and Guy Rocourt, launched REST capsules and four versions of HOLY WATER LIQUID SACRAMENT at a New Jersey dispensary in May 2026 alongside MJ Unpacked.

Christian CBD REST capsules and HOLY WATER Liquid Sacrament beverage enhancer beside coffee and tea
Christian CBD REST capsules and HOLY WATER LIQUID SACRAMENT beverage enhancer.

A PERSONAL INTRODUCTION TO THE PLANT

The rollout combined sales with extensive product gifting to influencers, artists, investors, and the founders’ contacts, particularly within Rose’s spiritual communities. He personally supported people discovering the plant for the first time.

Rose’s early investors included internet-safety entrepreneurs Shane and Aaron Kenny, along with NFL veteran and quarterback coach Josh McCown.

Rose is the founder of XXXchurch.com and X3watch accountability software, author of 17 books, and a movement maker with a knack for turning bold ideas into digital communities. Rocourt brings more than three decades of cannabis industry experience, including founding Papa & Barkley.

The original four HOLY WATER LIQUID SACRAMENT beverage enhancers: Christian CBD, The Saints, Mormon Meds, and Jew Weed
The original four: Christian CBD, The Saints, Mormon Meds, and Jew Weed.

A PAUSE IN SALES, NOT IN THE VISION

Spiritual Plants removed its THC products from online sale after its fulfillment provider discontinued all THC-related business in response to the impending ban. With small initial production runs and a December regulatory deadline approaching, the company determined that an immediate production reorder did not make commercial sense.

Remaining REST capsules may be repackaged for a later re-release, subject to product review and the rules then in force.

HOLY WATER sparkling and still hemp-derived beverage concept artwork announcing the next chapter
Concept artwork; the pictured timeline is not a confirmed relaunch date.

BUILDING FOR A RESPONSIBLE PATH FORWARD

Spiritual Plants supports responsible hemp regulation and is encouraged by an October 27 Hemp Beverage News interview describing Democratic Representative Greg Landsman’s work with Republican Representative Morgan Griffith toward a solution ahead of December 11. The company hopes to be ready for a bipartisan agreement, while recognizing that no outcome is guaranteed.

The commercial opportunity remains significant. An October 30 Inc. report highlighted Willie Nelson’s Willie’s Remedy+, which previously secured $15 million in Series A financing and reported a $240 million annualized sales run rate.

Read the October 27 Hemp Beverage News interview with Rep. Greg Landsman

FROM BEVERAGE ENHANCERS TO A BROADER PLATFORM

HOLY WATER LIQUID SACRAMENT began as a measured, flavorless cannabinoid beverage enhancer. The next phase expands that idea into distinct collections: non-cannabinoid pure water, botanical beverages, and low-dose cannabinoid still and sparkling beverages for adults 21+.

HOLY WATER Sparkling Water and Still Water concept cans in bronze and cream
HOLY WATER Sparkling and Still water concepts. Products in development.

The proposed cannabinoid formulation targets 3 mg THC and 3 mg CBD per serving, subject to final formulation and applicable regulatory requirements. Contract manufacturing and distribution partnerships are central to the company’s asset-light approach.

The beverage philosophy is simple: Water, thoughtfully in the company of plants.

BILLY LOVES WILLIE: STARTED IN ASHEVILLE, BUILT TO TRAVEL

Rose started Billy Loves Willie in Asheville to draw attention to the hemp debate and the communities affected by it. The campaign can take shape in any city, with remaining HOLY WATER beverage enhancers planned for giveaways where legally permitted.

Billy Loves Willie billboard photographed at dusk above a roadside gas station

Explore Billy Loves Willie

FAITH, WATER, AND A PURPOSE BEYOND THE PRODUCT

Rose’s earlier Christian outreach often involved sharing water as a practical expression of compassion rather than judgment. That history informs a charitable mission now in development around clean-water access, compassionate outreach, and community service.

You don’t have to believe what we believe to drink our water. You just have to believe that everyone deserves some.

No beneficiaries or donation commitments have been finalized.

FINANCING THE NEXT STAGE

Spiritual Plants is working with Post Oak Group on a structured capital-raising process and welcomes qualified investors and strategic partners in beverage production, distribution, hospitality, consumer packaged goods, and regulated cannabis markets.

Potential capital uses include manufacturing, inventory, distribution infrastructure, commercial leadership, product development, and consumer acquisition. Different product categories would follow their own legally appropriate channels, including licensed cannabis markets where applicable.

Specific investment terms are available through Post Oak Group to qualified parties, subject to applicable requirements. No completed financing round is being announced.

ABOUT SPIRITUAL PLANTS

Spiritual Plants™ operates under NUMINA Holdings, LLC.

www.spiritualplants.comwww.liquidsacrament.com

CAPITAL INQUIRIES

Karan.ramchandani@postoakgroup.co

THE BROADER VISION: START WITH I LOVE YOU

You found the door. Life is happening. Start here. A scavenger hunt for the soul. StartWithILoveYou.com.
Start With I Love You: a scavenger hunt for the soul.

Beyond the products is a simple invitation: start with I love you. Start With I Love You is the public doorway into a broader vision of music, film, storytelling and real-world connection. Described as “a scavenger hunt for the soul,” it invites people to follow their curiosity, encounter different perspectives and find common ground without having to share the same beliefs.

Spiritual Plants and HOLY WATER are part of that story, not its destination. Alongside the Hollow Bone Initiative and the Stay Curious documentary series, the vision is to create reasons for people to gather, ask honest questions and practice love rather than simply talk about it.

Explore Start With I Love You

WATCH THE LATEST FILM: STAY CURIOUS

Stay Curious: The Deer Trail — Episode 01, a film by Jackson Averett, follows Kenny McCormick IV through faith, family, friendship, identity and music, with intimate performances and unscripted conversations at Camp Mary outside Asheville, North Carolina. Executive produced by Craig Rose, the film brings the broader vision into focus: less certainty, more curiosity, and connection across differences.

The gathering captured in the film also gave Rose an opportunity to host potential investors with private-equity experience and let them encounter the vision firsthand. Some things do not translate fully through twenty Zoom meetings or a PowerPoint presentation. Being there offered a different kind of introduction: time with the people, the place and the conversations behind the business.

Watch Stay Curious on YouTube