The campaign is funded and carried by Craig Rose through Spiritual Plants and his own offerings. No borrowed brands. He trusts it enough to give his own product away for free.
Spiritual Plants is giving away its entire first Holy Water shipment — the brand believes in this enough to put its own product on the line.
Spiritual Plants, Past N9ne Records, Holy Water, REST, Start With I Love You, the Hollow Bone Initiative and Kenny McCormick IV carry the story.