HOLY WATER — LIQUID SACRAMENT / OUR PURPOSE
DIFFERENT BELIEFS.
SHARED HUMANITY.
Water is essential to life. Giving it away can be an act of love.
Our roots are in Christian outreach. Our invitation is open to everyone.
Through our proposed giveback initiative, we envision supporting clean-water access, compassionate outreach, and communities too often overlooked.
One simple idea: Let something we drink every day become a way to give back.
A proposed charitable initiative, not an operational donation program. “The Water Project” remains a working title pending approval. No organization or funding commitment has been finalized.
WATER FOR EVERYONE
Clean water should never be a luxury. We envision supporting organizations working to bring safe drinking water to communities that need it.
Proposed priority: organizations providing access to safe drinking water and helping communities facing water insecurity. No recipients or funding commitments have been finalized.
FAITH IN ACTION
Our roots are Christian. Our approach is simple: show up, meet people where they are, and lead with love.
We believe faith becomes most meaningful when it moves beyond words and into action.
Proposed priority: Christian outreach ministries that lead with compassion and practical service. Receiving help would never be conditional on religious participation. No recipients or funding commitments have been finalized.
LOVE WITHOUT CONDITIONS
Different backgrounds. Different beliefs. Shared humanity.
We believe the world changes when people choose compassion over judgment and connection over division.
Proposed priority: community initiatives bringing people together through service, creativity, human connection, and care. No recipients or funding commitments have been finalized.
FOUNDER HISTORY / CRAIG ROSE
FAITH OUTSIDE THE WALLS.
Founder portrait. Not a photograph of current charitable work.
Before HOLY WATER was a beverage concept, water was already part of our story.
Founder Craig Rose spent years involved in unconventional Christian outreach, including work associated with XXXchurch, Jesus Loves Porn Stars, and Strip Church.
The mission was often the same: go where people are, meet them without judgment, and show love through action.
In Las Vegas, that included giving away bottles of water carrying messages such as “Jesus Loves You” and “Bringing the Desert Its Drink.”
There was no complicated theology required to accept a bottle of water.
Someone was thirsty. Someone else had water to share.
That simple exchange still means something to us.
Today, Spiritual Plants™ carries a broader spiritual perspective into the conversation.
We believe people can come from different religions, philosophies, and walks of life and still agree on something fundamental:
Love people. Help people. Give what you can.
HOLY WATER carries that history forward.
Our Christian roots are part of our story. They are not a requirement for belonging.
The water is for everyone. The invitation is for everyone.
These ministries are part of Craig’s personal history, not announced charitable partners of HOLY WATER. No current ministry affiliation or endorsement is implied.
HOLY WATER / WATER. LOVE. HUMANITY.
YOU DON’T HAVE TO BELIEVE WHAT WE BELIEVE TO DRINK OUR WATER.
YOU JUST HAVE TO BELIEVE THAT EVERYONE DESERVES SOME.
A PROPOSED GIVEBACK MODEL
GOOD INTENTIONS.
REAL ACCOUNTABILITY.
We are developing a charitable giveback program that will connect qualifying HOLY WATER sales to organizations serving people and communities in need.
Before the program launches, we intend to publish participating organizations, the products included, contribution amounts, and how funds will be distributed.
As the program grows, our goal is to share clear updates about the contributions made and the work they support.
CULTURE & COMMUNITY / A DISTINCT INITIATIVE
A wider story.
A shared humanity.
Hollow Bone Initiative remains part of our larger cultural and community story. It is not a confirmed beneficiary of HOLY WATER sales, and no independent tax-exempt status is represented here.
Explore Hollow Bone InitiativeWATER. LOVE. HUMANITY.
Water, thoughtfully
in the company of plants.
HOLY WATER is a beverage brand with Christian roots, a welcoming spirit, and a purpose beyond the product.
We’re not asking everyone to share our faith.
We’re asking whether we can share something more fundamental.